Reservoir — Electrolytes
Reservoir is an exploratory brand system for a modern mineral hydration product built around the idea of sustained energy over stimulation.
Within this concept, I developed a full creative ecosystem spanning brand identity, copywriting, naming, product ideation, packaging, web design, campaign assets, and shoot direction in the science-led wellness space.
As part of the exploration, I reimagined how electrolyte products could live in the home. Instead of disposable packets meant to be hidden away, Reservoir was conceptualized as a hydration tablet packaged and stored in a refillable frosted glass jar; something intentionally designed to sit out, feel elevated, and fit naturally into a daily routine.
The packaging approach favors restraint and clarity, keeping typography and branding at the forefront without visual noise. Every decision was made to balance science and everyday life, creating a system that feels calm, intentional, and built to last.
Brand Identity
Homepage exploration
Packaging Ideas
Liv Nourished — Rebrand
Liv Nourished is a women’s health practitioner rooted in nourishment, longevity, and everyday rituals that support the body from the inside out. For this project, I led the visual brand identity, creating a system that feels grounded, intentional, and quietly confident.
My scope included logo design, color palette development, typography selection, and a full suite of brand mockups. The identity balances warmth with clarity — leaning into earthy tones, refined type, and a modern, science-meets-nature sensibility that reflects Liv Nourished’s philosophy and audience. The result is a cohesive, flexible brand foundation designed to scale across digital, print, and product touchpoints.
Enerjia — Brand Identity & Website
Enerjia is a modern wellness and beauty contrast therapy spa built around restoration and balance. I approached the brand by first thinking about how someone should feel when they arrive — calm, cared for, and grounded; and let that guide every design decision.
I created the full brand identity and website, including logo, color, typography, as well as assisted in shoot direction/execution, translating the in-spa experience into a clean, intuitive digital presence. The visual system is warm and minimal, designed to support clarity, trust, and ease rather than distraction. The website extends that thinking into a thoughtful user flow that makes services feel approachable, elevated, and easy to navigate.
Brand Identity
Website + Creative Direction
