Sorella Apothecary — Multi-Channel Marketing Design
I worked with Sorella Apothecary, a professional skincare brand that sells both directly to customers and through spa/esthetician partners, to create a range of marketing materials that needed to work for multiple audiences at once.
What I created:
A custom newspaper for their wholesale partners that included product info, spotlights on their partner spas, and marketing materials for their annual retreat
New packaging design direction, including mockups for their skincare product boxes
A full series of 30+ shelf talkers (4x6) designed to educate customers while shopping and help their spa partners sell products in-store
Launch graphics for their new tinted lip product line, working from provided imagery to create cohesive assets for both magazine advertising and social media
How we worked together: The challenge here was understanding what Sorella's wholesale partners actually needed versus what would resonate with the end customer buying skincare. The newspaper had to do a lot of heavy lifting—it was part education tool, part partner appreciation, part event promotion. For the packaging and shelf talkers, I needed to translate Sorella's clean, ingredient-focused brand into designs that would make sense on a shelf and help customers understand what they're buying without overwhelming them.
For the tinted lip launch, I collaborated closely with their marketing team to ensure the graphics worked across different platforms—from print magazine specs to social media formats—while maintaining the excitement and elegance of a new product launch.
