Bean Branding | Brand Identity + Website

Bean Branding — Full Brand Identity & Diital Presence

I partnered with Ali Tamashiro to create the complete brand identity and online presence for Bean Branding, a Chicago-based lifestyle branding agency with a focus on helping mission-driven businesses find their voice.

What I created:

• Complete brand identity system from the ground up

• Custom stationery

• Website design and development on Squarespace

• Signature branded candle design

How we worked together: This was a true ground-up collaboration. Ali had a clear vision for what Bean Branding should represent—fun, unconventional, authentic—but needed help translating that into a visual identity that would attract the right lifestyle brand clients. We worked together to develop a brand system that felt approachable and creative without sacrificing professionalism.

For the website, I designed and built the site on Squarespace, balancing Ali's personality with the need to communicate credibility to potential clients. The challenge was creating something that stood out in a crowded agency space while making it easy for visitors to understand what Bean Branding actually does and who they serve.

The stationery and branded candle followed the same thread—distinctive enough to be memorable, but polished enough to work in professional settings. The candle became a signature piece that Ali could send to clients and partners, extending the brand experience beyond typical business touchpoints. This project shows my approach to building cohesive brand systems where every element, from business cards to web pages to physical products, reinforces the same core identity.

Visit the site.

Photos by Nikki Glajzner