Celine Skincare — Brand Identity & Packaging Design
Celine is a conceptual skincare line I developed from the ground up, inspired by French heritage and formulated around European botanicals. The challenge was creating a brand that could live in the luxury skincare space without feeling cold or unapproachable—something that communicated both efficacy and calm.
What I created:
Complete brand identity including logo, typography system, and color palette
Packaging design across the product line
Custom AI-generated imagery to establish the brand's visual world
The approach: I wanted Celine to feel like the kind of brand you'd discover in a boutique apothecary in Paris—refined, but not pretentious. The visual identity needed to communicate clean formulations and science-backed results while maintaining a sense of serenity and timelessness.
Using AI, I created custom imagery that captured the brand's aesthetic without relying on generic stock photography—botanical details, textural moments, and atmospheric shots that felt distinctly Celine. This gave me complete control over the visual narrative and allowed me to build a cohesive world around the brand from day one.
The packaging design focused on restraint. In a category where brands often over-communicate or rely on loud design to stand out, I stripped everything back to let the product quality speak for itself. Minimal doesn't have to mean boring—it just means intentional. Every choice, from typography hierarchy to material selection, was about reinforcing the brand's positioning at the intersection of luxury and approachability.
This project demonstrates how I think about brand building for the beauty and wellness space, where visual identity has to work as hard as the formulations inside the bottle.
