HOLOS Med Spa — Brand Identity & Digital Presence
HOLOS Med Spa is redefining what a med spa can be in Houston—blending clinical expertise with a holistic, whole-person approach to aesthetics and wellness. I worked with their team to build a brand identity and digital presence that reflected this balance: modern and results-driven, but grounded in natural beauty and intentional care.
What I created:
Complete brand identity including logo and visual system
Website design and development on Squarespace
Social media templates and marketing assets
Custom AI-generated imagery
Monthly promotional email campaigns
How we worked together: The biggest challenge was capturing the essence of "HOLOS" (Greek for "whole") in a way that felt different from the typical clinical med spa aesthetic. The brand needed to communicate credibility and expertise while also feeling warm, approachable, and wellness-focused—not just about chasing trends but about age-appropriate, personalized care.
For the website, I designed an experience that makes it easy for potential clients to understand what HOLOS offers and book treatments, while also educating them about the med spa's unique philosophy around holistic aesthetics. The site needed to work for someone booking their first Botox appointment in their 20s and someone seeking comprehensive restoration in their 50s.
Budget was tight, so professional photography wasn't an option. I got scrappy and used AI to generate custom imagery that aligned with the brand's aesthetic—clean, elegant, and focused on natural beauty. This gave us complete control over the visual narrative without the cost of a photoshoot, and allowed us to create a cohesive library of images that actually fit the brand instead of relying on generic stock photos.
The social templates and monthly email campaigns carry this same visual language, making it easy for the team to maintain a consistent brand presence and communicate monthly promotions as they grow.
