Solène Aesthetics — Brand Identity & Marketing Collateral

Solène Aesthetics is a conceptual medical spa project I developed around the idea of blending clinical excellence with an elevated, spa-like experience. The challenge was creating a brand that could compete in the luxury aesthetic space—sophisticated enough for a discerning clientele, but still approachable and warm.

What I created:

• Complete brand identity including logo, color palette, and typography system

• Social media templates and graphics

• Marketing collateral including service menus and post-treatment care cards

The approach: I wanted Solène to feel like the kind of place where you'd go for both results and relaxation—not overly clinical, not overly fluffy. The visual identity needed to communicate expertise and refinement without feeling cold or intimidating.

The logo and typography system lean timeless rather than trendy, which is crucial in the med spa space where brands can quickly feel dated. The color palette strikes a balance between calming and luxurious—clinical enough to inspire confidence, soft enough to feel welcoming.

For the marketing collateral, I focused on creating touchpoints that extended the brand experience beyond the treatment room. The billboard brought the brand into a large-format context, proving the identity could scale from a business card to outdoor advertising while maintaining its sophisticated presence.

The social templates maintain this elevated aesthetic while being flexible enough to work across different content types, from educational posts to treatment showcases to client testimonials.