Love My Native is a business celebrating culture and self-expression through beautifully designed head wraps and accessories. I worked with the founder, Erin Bryant, to create a brand identity and online shop that honored the cultural significance of the products while making them accessible to a wider audience.
What I created:
Complete brand identity including logo and visual system
E-commerce website design and development on Squarespace
How we worked together: The challenge was creating a brand that felt authentic and culturally rooted without being overly traditional or inaccessible. Love My Native needed to communicate the craftsmanship and cultural importance of head wraps while also functioning as a modern e-commerce business that makes purchasing easy and intuitive.
For the website, I built an e-commerce experience on Squarespace that balances storytelling with functionality. The site educates visitors about the cultural meaning behind the products, provides care instructions, and makes purchasing straightforward. The visual system carries warmth and personality throughout—from the logo to the product pages to the email signup—creating a cohesive brand experience that feels personal, not corporate.
Brand photos taken by Kaye Mccoy
